HipChat will notify you when important events happen. For example if a feature you are working on is finished and ready to be deployed you can just mark the card as ready to let everyone know.
Last but not least when you are ready to celebrate because you’ve moved a card to the party stage an emoji turtle joins the party.
HipChat Notifications via GitHub Commit Messages
We want to keep your workflow as smooth as possible. Easily make card updates via commit message straight out of your development environment and we’ll automatically send notifications to your HipChat room to keep everyone in the loop. Commit message actions can be such as blocking cards, marking cards as ready for the next stage or checking card items. Going forward we are regularly adding more commit actions to make your workflow even smoother.